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It was Mr. Friedman’s first outing with Gagosian after years of showing at the much humbler Feature Gallery in New York, and the exhibition sold out, with works priced up to $500,000. But most of the buyers did not see the installation. They did not personally see the pieces at all. Gagosian sold out the show before it opened, in large part through a flurry of e-mail messages and digital images.

When asked at the opening if the show had really sold out in three days, Deborah McLeod, the gallery’s director, replied, “More like three minutes.”

If you are a computer geek, you know Ziff Davis...